Hi, I'm Audrey.

In my time so far at the University of Michigan, I have learned many things. Most of all, I have found my love for marketing.

I'm a sophomore pursuing a B.A. in Organizational Studies with a minor in Economics. I love connecting market research to real steps for brand growth.

At TREMBLE, a new Ann Arbor fitness studio, I researched competitors and helped shape a strategy to reach audiences across the city. I also pitched a brand ambassador program, new student experiences, and campus pop-ups.

I am Lab Manager at the ODESI Research Lab at the Ross School of Business, under PhD candidate Elizabeth Trinh. I coordinate a team of undergraduate researchers. We study social networking, professional perceptions, and awkwardness in social settings. I've interviewed leaders like the CMO of a billion-dollar global fashion brand.

I'm curious, analytical, and love turning data into campaigns that work.