02 · 2026 to Present
Wellness Society
Vice President of Marketing
I lead marketing for Wellness Society at the University of Michigan. I set the social strategy and direct our Social Media and Photography Directors. Our content now reaches far beyond our own followers.
Instagram · Aug 27 to Oct 6
168.9K
Views
22.7K
Accounts reached
+574
New followers
42% of views came from non-followers.
Membership growth
62
Members before
162
Members now
2.6×
Growth
The work
What I did
- 01
Set the social strategy and posting rhythm for the semester.
- 02
Directed the Social Media Director and Photography Director.
- 03
Co-produced a collab video with TREMBLE.
- 04
Promoted events like Pilates on the Law Quad and the Meet the Club Walk.
- 05
Grew membership from 62 to 162 members.
- 06
Represented the brand on the executive board.
Tools
Next project