01 · 2026 to Present
TREMBLE
Social Media & Marketing Intern
TREMBLE is a new fitness studio in Ann Arbor. I run social strategy and grow awareness on campus. I also built the studio's ambassador and NIL program from the ground up.
Disciplines
- Social Media
- Influencer & NIL
- Campus Activations
- Competitor Research
Instagram · last 90 days
214.7K
Views
25.2K
Accounts reached
+263
New followers
Juliana Couch creator collaboration
28.8K
Views on top post
~2.5K
Views per additional post
Ambassador program
TREMBLE Insider
I created TREMBLE Insider, the studio's ambassador program. I wrote the contract, set the perks and referral tiers, and recruit students who already love the studio. I am now working on growing the program each semester.
What Insiders get
- 4 free classes per month
- A pair of TREMBLE grip socks
- A personal referral code to earn more classes
- 5% off class packs and memberships
- 10% off retail items
Monthly content
- Post after every free or referral class
- 2 longer pieces per month, like a GRWM or Day in My Life
- 1 TREMBLE content day per month
- Up to 2 content requests for TREMBLE's channels
Referral rewards
- 5 or 10 class pack1 free class
- 8x monthly membership1 free class + 1 guest pass
- Unlimited membership2 free classes + 1 guest pass
Insiders serve for one semester so new voices join each term. Every Insider gets a brand kit, and I review early posts before they go live.
The work
Content preview
On the feed
A few posts I created for TREMBLE. Swipe through each carousel.
The “What if” carousel
Each slide answers a fear that keeps new people out of the studio.
Slide 1 of 4
Meet our coaches
A carousel introducing each TREMBLE coach, her class vibe, and a fun fact.
Slide 1 of 7
The Reel
“How we feel after a TREMBLE class” Reel
What I did
- 01
Planned monthly content calendars around classes, launches, and events.
- 02
Wrote and designed the four-slide “What if” Instagram carousel.
- 03
Co-produced a collab video with Wellness Society.
- 04
Created the TREMBLE Insider ambassador role, perks, and referral tiers.
- 05
Recruited student athletes for NIL partnerships using the flyer I designed.
- 06
Partnered with creator Juliana Couch on a TikTok collaboration.
- 07
Pitched campus pop-ups and new student experiences.
- 08
Follow trends and tailor campaigns to our local Ann Arbor audience.
- 09
Working on growing the Insider ambassador program.
Tools
Next project